Style with the #1 best-selling straightener! The Remington 1” Anti-Static Flat Iron reduces the amount of negatively charged particles during styling for 50% less static and fly aways. The ceramic plates with titanium protection coating heat up fast to create a smooth glide. The 1” plates are 30% longer1 for quick styling and easy control. The digital controls with LCD screen make it easy for you to find the temperature you prefer for your hair type, with a range of six heat settings from 310°F to 410°F. Nielsen US POS Data, 52 weeks, units, ending 2/10/2018 vs. Remington standard ceramic straightener1vs. 85mm straightener plates.